The SEC and the Mac

February 27, 2008

Last night watching American Idol, like many of you did, I came upon this commercial about the Macbook Air:

I started thinking about all the Mac products, of which I only own an ipod, and the genius of the products and marketing.  You’re probably already thought or read about what the Mac is doing right, but I thought I’d offer my two-sense this morning in looking back, not only at this commercial, but at all the products they are putting out now.

I’ll use the SEC to help me out as I explain what I like about their product marketing.

S = Simple
This is the genius of today’s best marketing ads, and there’s probably nobody better than Mac.  With the letter i, they have transformed culture. 
They all work together with amazing consonance, yet each of them are simple, and easy-to-use.  This process not only occurs in their products, but in their marketing as well. The shape of a woman dancing and listening to headphones in vibrant color.  A cool “regular joe” on the same white screen with a big nerd, while the whole world watches on.

So simple, yet so genius.

The only complaint I’ve heard is by my friend Clay who spent almost a half hour of my life once telling me the evils of itunes not being compatible with other music programs, so you pay for the music, but only as long as your computer of mp3 player exists.  But that’s another argument.

E = Excellence
To be quite honest, I have yet to see a bad Mac commercial.  If you have, feel free to let me know, but as of yet, I haven’t seen it.  And while I’m sure that someone reading this has bought some sort of faulty equipment from Apple, as a rule, I’ve heard only good things about Mac products, from the Ipod to the IMac to the IRack

C = Coolative (this word makes me thirsty)
The design on Mac products are the stuff of greatness as well.  If it wasn’t, everyone, churches included, wouldn’t be following Mac’s as if they were gods.  So I’ve made up this word that explains the C and of course mixes up two other words.

Cool.  Mac is cool.  It’s the cool of today.  Tomorrow something better could and will come along, but today – today it’s the coolest.  It’s so cool by the way, it reminds me of that skit that Eddie Murphy did back in the 80’s when the cabbage patch kids were so “cool”. He played “Mr Robinson’s Neighborhood” and he was trying to sell a doll for $50 by taking the babys head off and sticking a head of cabbage on the doll.
Feel free to stick a once bitten apple on your computer and make a million!

Creative. There’s something about the Mac products and commercials that are cool, but one of the reasons that is true is because everytime I see one, it not only is the product of today, but it presents itself as the product of tomorrow.  Polished.  Shiny.  Retro. Slim.  Yet Simple.  These things are not just today’s products, but they look like tomorrow’s too, as can be witnessed by the commercial above.

I’m certainly not a marketing genius, and I don’t own stock in Apple either.  I’ve just become a fan over the last 5 years of things simple, excellent, and coolative.  Can you blame me?

I’m also going to try to post this blog on Randy Elrod’s Watercooler Wedneday.  never done it before, but it seems pretty interesting!

Until next time…



Its in the Fellowship

February 13, 2008

Carie has off school today.  Another snow day here in New England.  We’re eating cereal and she’s reading and I’m blogging this morning.  Some early morning apologies  to Dave Huey, avid reader of my blog from my MySpace page.  I forgot to paste it onto MySpace yesterday, and He wrote me this email, which I just had to share.  Nothing like “sharpening the saw.”

Good afternoon,I am working on developing some daily habits in my state of being unemployed:

Sleep in.

Read a chapter or two of the bible.

Read a chapter out of one of my books.

Eat breakfast.

Take a d___.

Take a shower.

Check email.

Stalk people on facebook.

Read your blog.

Get the mail.

Look for a job.

Now, when you don’t blog – it screws up my routine.

I’m going to need a little help from you on this.



Thanks Dave for this help in not allowing me to forget the syndicating of my blog on facebook and MySpace.

But I have some incredible news.  For those of you who are computer savvy, specifically in the form of html, I have finally found a solution to our problem using Fellowship One.  Yes, we had a slight problem.

The problem was that none of us on staff knew anything about html and that was the language that some of the stage 2 implentaitons like event registrations, online giving, small group management and volunteer management was all written in, so it was difficult for us to implement them.

But yesterday I was able to spend some time with Mike Burns, a friend of mine who now lives in Germany.  Mike shared with me some simple html thoughts and showed me correct ways to implement the features and move head with this excellent software known as Fellowship One.

This makes me happy, and it makes me very appreciative of good friends who I can both teach and learn from.  Who are you both teaching and learning from?

Until next time…